Engineering the systems
behind digital growth.

What I solve

Sites that are slow, fragile or impossible to change, built on a stack nobody on the team can explain.

What I build

• Custom WordPress themes and plugins built for maintainability.
• Laravel and React applications where the platform isn't enough.
• Clean integrations between the site and the tools around it.

What I solve

Stores that break at scale, checkout inconsistencies, discount chaos and catalogues that fight the platform.

What I build

• Checkout and pricing pipelines that stay explainable.
• Rule-based discounting and tiered pricing logic.
• Catalogue architecture for large or attribute-heavy product sets.

What I solve

Repetitive workflows that consume hours, and AI experiments that never make it past the demo stage.

What I build

• LLM-powered workflows with validation and human escalation.
• Agent-style automation constrained to safe, auditable actions.
• Internal tooling that connects AI output to real business systems.

What I solve

Dashboards that don't match orders, and marketing decisions made on data nobody trusts.

What I build

• GA4 and GTM setups with consistent event schemas.
• Server-side tagging for events that must not be missed.
• Attribution and reporting wired to the real order flow.

What I solve

Businesses held together by manual copy-paste between tools that should already be talking to each other.

What I build

• CRM and MailerLite integrations driven by real events.
• Marketing automation flows with clear triggers and ownership.
• Documentation so the system survives its creator.

What I solve

Content that deserves to rank but is held back by rendering, structure and performance problems.

What I build

• Server-rendered architecture and clean URL structures.
• Structured data, canonical strategy and crawl hygiene.
• Performance work that improves both rankings and experience.